Home›Financial Resources›Ever Loved Funeral Fundraiser Review
The Free Funeral Fundraiser That Also Carries the Obituary and the Service Details
The funeral home hands you a number and asks how you would like to pay. Somewhere in the next hour it settles on you that the answer is that you cannot, not this week, not in one piece. Then comes the second weight, which is that the only road through runs straight into asking people for money at the exact moment you have the least capacity to ask anyone for anything.
Ever Loved is built for that hour. One page, free, carrying the fundraiser and the obituary and the service details and the photographs at the same address, so the link you send to forty relatives answers when the service is and how they can help in a single breath. Nothing is taken out of the donations beyond what the card networks charge, and Memorial Merits confirmed that against their own pricing page on September 10, 2026.
This review covers what the free page includes, what each donation actually nets after processing, how the money reaches a bank account, and the one thing on this platform that has gone badly wrong for a family. That last part is in no other review of Ever Loved online, and it is the reason to read to the end before you create anything.
Ever Loved is a free funeral website. One page carries the fundraiser, the obituary, the service details, an RSVP count and the photos, so a single link answers when the service is and how people can help. Anyone can create one, which matters most when a family is not in agreement.
- Ever Loved charges no service fee to raise money, stated in those words on their own pricing page.
- Card processing takes 2.9 percent plus 30 cents out of every donation, so a $100 gift arrives as $96.80.
- A one time $199.99 premium tier, sold with a 24 hour free trial, adds a password, control over who can post, and removal of other Ever Loved links.
- Donations transfer automatically to a bank account you choose, and Ever Loved states that account does not have to be yours.
What holds the score down is not the product. Anyone is able to publish a memorial for anyone here, and a family has publicly stated that Ever Loved declined to remove a page about their father after documents and legal involvement. The company is unaccredited at the Better Business Bureau with 11 complaints on file, and sits at 2.8 on Trustpilot from three reviews, which is too small a sample to judge a company on.
If the bill is due before the money is, this is where to start.
Create the page yourself, today, before anyone else has the chance to. It takes minutes and it costs nothing. On a $9,000 goal raised through sixty gifts, roughly $8,721 lands in the account you name, because nothing sits on top of the card fee. The part nobody mentions is the RSVP count and the livestream link, which means the funeral home gets a real headcount and the relatives who cannot fly in are still in the room. One link goes out, and the arithmetic stops being your job.
What Ever Loved Does, in Plain Terms#
Ever Loved is a funeral website. You create one page for the person who passed, and that single page carries everything at once: the obituary, the service details, a livestream link if the service is being streamed, an RSVP count so the funeral home knows how many chairs to set, a place for photos and stories, and a fundraiser attached to all of it.
The fundraiser is not a separate product bolted onto the side. It is a feature of the memorial page, which is why the platform pays attention to the fundraising part of a death in a way a general crowdfunding site does not. The money and the memory live at the same address. You share one link with everyone, and that link answers the two questions relatives ask in the same breath, which is when the service is and how they can help.
Setting one up is free. The obituary is free, the service details are free, the RSVPs are free, the livestream sharing is free, and the photos and stories are free. There is a paid tier at a one time $199.99 with a 24 hour free trial, and what that buys is control rather than capability: a password on the page, the ability to control who can post, and the removal of other Ever Loved links from your page. Hold that last one in mind, because it comes back later in this review.
What It Costs to Raise Money Here, Line by Line#
Ever Loved’s own words are that they do not charge anything to raise money on the platform. What still comes out is the payment processing, quoted on their page as 2.9 percent plus 30 cents, and that is deducted from each donation before it reaches the bank account.
Run it on real numbers. A single $100 donation arrives as $96.80. A $9,000 goal reached through sixty donations of $150 each loses $261 to the percentage and $18 to the per donation charge, so roughly $8,721 lands. That is not a platform taking a cut. That is what Visa and Mastercard charge to move money, and it is charged by every legitimate donation platform on the internet.
GoFundMe’s own pricing page states the same figure for a personal fundraiser in the United States: no fee to start, 2.9 percent plus 30 cents per transaction. GoFundMe additionally shows donors an optional contribution prompt at checkout, which their page describes as never required. That prompt is money added by the donor on top, not taken out of what you receive, so it does not change your total either.
The honest summary is that on a funeral sized goal the two platforms are financially identical, and any page telling you otherwise has not read either pricing page recently.
Starting a Funeral Fundraiser, Step by Step#
You add the basic information about the person first: name, dates, a photograph. Then you write or paste an obituary, or skip that and come back to it, because the fundraiser does not wait on the obituary being finished. Then you turn on the memorial fund, say what the money is for, and set a goal.
Ever Loved states that donations are transferred automatically to a bank account of your choosing, and that the account does not have to be yours. That detail is worth more than it sounds. When the person who is emotionally able to run the page is not the person handling the estate, this lets one relative build and share the page while the money lands with whoever is actually paying the funeral home.
Two things Ever Loved does not put in writing anywhere Memorial Merits could find, and we are not going to invent them: how many days it takes for money to reach the account, and whether identity verification is required before a payout. Ask their support directly before you promise a funeral director a date, and get the answer in writing.
Where Ever Loved Falls Short#
Two independent public records deserve your attention before you commit a memorial to this platform.
The first is straightforward reputation. Ever Loved is not accredited by the Better Business Bureau, holds a B plus rating, and shows 11 complaints on file. On Trustpilot the company sits at 2.8 with only three reviews, all of them one star, on a profile Trustpilot itself flags as having no history of the company asking customers for reviews. Three reviews is far too small a sample to draw a conclusion from, and Memorial Merits will not pretend otherwise. Report it, weigh it lightly, move on.
The second is specific and it is serious. A thread in the r/GriefSupport community, and a matching signed review on Trustpilot, describe a woman whose father passed and whose memorial page on Ever Loved was created by someone outside the family. She states that the person who published it described herself as his partner and next of kin, that the obituary carries wording about his passing that her family says is false and damaging, and that Ever Loved declined to remove the page despite repeated reports, official documents, and legal involvement, instead asking her family for more documentation rather than asking the person who posted it to substantiate her claims.
Memorial Merits has not independently confirmed the underlying facts of that dispute, and there are two sides to every account of this kind. What is verifiable, and what actually matters to you standing here today, is the shape of the risk: on a platform where anyone can publish a memorial for anyone, the family may not be the party who controls the page. If you want that control, you are the one who creates the page first, and the paid tier exists precisely because password protection and post control are the levers that settle who owns the story.
This is the practical takeaway and it costs nothing: if there is any chance of family conflict about this death, create the memorial page yourself, today, before someone else does.
Who This Fits, and Who Should Look Elsewhere#
Ever Loved fits you if the fundraiser is one part of a larger job. You need the obituary somewhere, the service details somewhere, a headcount for the funeral home, and a way for relatives across the country to send something. Doing that in one free place, with one link, on the two or three days when nobody has the attention to manage four accounts, is genuinely the thing this platform is built for.
Look elsewhere if what you need is reach. GoFundMe is the name people recognize, it moves through social feeds more readily, and for a fundraiser that has to travel beyond the people who already knew your loved one, that recognition is worth more than a bundled feature list. The fees are the same, so choosing GoFundMe costs you nothing but the memorial page.
Look elsewhere too if the memorial page itself is the point and the money is not. A dedicated tribute platform gives you more room for the page and none of the fundraising machinery you will not use. Memorial Merits reviews that side of the decision separately in the ForeverMissed memorial pages review.
Other Ways to Cover a Funeral Bill#
A fundraiser is one lever and it is rarely the only one that should be pulled. Before you set a goal, find out what the bill actually has to be, because the number you are trying to raise is usually negotiable in ways nobody volunteers.
Start with what you are legally allowed to decline. Federal law gives you rights at a funeral home that no funeral director is required to volunteer. They are set out by the Federal Trade Commission in the FTC Funeral Rule and in its guidance on shopping for funeral services, and Memorial Merits covers what they mean in practice in the FTC Funeral Rule guide. Then look at where the money is going, because several of the largest line items on a funeral bill are optional and are presented as though they are not.
If the bill is real and it still cannot be met in cash, there are two other paths. Grants, charities and state programs are covered in the Memorial Merits funeral assistance programs guide, and if the person who passed served, the VA burial allowance is a separate benefit worth checking before you settle on a goal. Paying over time, rather than all at once, is covered in the guide to funeral home payment plans and funeral loans. Either one can sit alongside a fundraiser rather than replacing it, and the bill rarely gets solved by a single source.
And if you have not priced the service yet, the Memorial Merits funeral home directory lists homes and average costs by state, so the goal you set is anchored to what your area actually charges instead of a national average that may be thousands of dollars off.
The Part That Is Not About Money#
The reason to get this settled quickly is not the deadline. It is that every hour spent building a spreadsheet of who owes what is an hour not spent with the people who also just lost someone. The fundraiser exists so that the arithmetic stops being your job, and the page exists so that the fortieth person who calls to ask how they can help has somewhere to go that is not your phone.
Set it up, share the link once, and let it work while you go be with your loved ones. That is the whole point, and it is the only part of this that will still matter in a year.
Common Questions About Funeral Fundraisers#
Other Helpful Resources
Memorial Merits read every figure below from the primary source on September 10, 2026. Nothing on this page is carried over from a secondary write-up.
- Ever Loved fees, payouts and free features: read directly from everloved.com/memorial-donations, including the wording “Ever Loved doesn’t charge anything to raise money on our platform” and the 2.9 percent plus 30 cents processing deduction.
- GoFundMe comparison fees: read from gofundme.com/c/pricing, United States personal fundraiser rate, on the same day, so the two are compared like for like.
- Your rights at a funeral home: the Federal Trade Commission’s Funeral Rule and its guidance on shopping for funeral services.
- Veterans burial benefits: the U.S. Department of Veterans Affairs burial allowance pages.
- Company standing: Better Business Bureau accreditation status, rating and complaint count, and the Trustpilot score and review count, both read on the same date. Both are reported as found rather than summarized.
- What is deliberately absent: Ever Loved publishes no payout timeline, no minimum and no identity verification requirement. Rather than estimate them, this page says they are unpublished and tells you to get the answer from the company in writing.
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